Many SEO people think they know how to do a proper On-Page optimization but when it comes down to it, it’s one of the hardest and most dedicated areas of the entire process. For me the entire process is fun but on page optimization could be the best part which I enjoy most. For those who are still afraid of search engines.. It’s not rocket science. There are three keys to good SEO: communication, content and back links
There are so many things to consider
1) What is the content speaking about?, What length is the content going to be? Which keywords will I highlight and will they repeat themselves?
Am I going to include an image? Two images? A gallery? Is there a video I can include? Does that even matter?
There are a few things I’ve realized in the past few months one of which is – don’t create too many pages. Many online companies do the mistake of creating several pages to define their company (About, Contact, Advertise, Staff, Shipping, Policy, Terms) etc. Creating all of these pages can heavily affect your on-page SEO and here’s why.
Each one of your pages is sending X amount of links. Perhaps even, XXX amount of links (hundreds). Once you realize that Google ranks pages and not websites your understanding of SEO has gained another level.
Let’s say your page is ranking PageRank #5 and that page is linking internally, to another 200 links (Navigation bar, footer links, sidebar links internal and external, on page links and hypered imagelinks that could also be banners) what you are actually doing is creating a formula
5pr/:200l=0.025
So you’re actually sharing the “Link Juice” with 200 pages, giving each of them a 0.025 PR. Somewhat like this.
Conclusion? Eliminate the pages! Combine, and combine as much as you can.
Take the pages like
About, Contact & Staff and put them together. Take the Terms & Privacy pages and combine them in one page and once you’re done with that don’t forget to redirect (301) all of these pages that you’re about to delete to the page that you will be combining with. And how do you choose which one to keep? Simple: the one that has the higher PR.
Next step. I always say choose your titles wisely. I’ve decided to make things a bit clearer now this is completely based on personal experience on what’s been working for me (September 2010)
X = Random word
Y = Keyword
Titles should look like this: (69 characters max)
X Y X X X X
X X Y X X Y
X Y X Y X X
X Y X X Y X
X Y Y X X X
Titles like this do not work for me: (69 characters max)
Y X X X X X
Y Y X X X X
Y X Y X X X
How to do a proper on-page optimization. First thing’s first. Every article you write, take it easy, take your time and research. I use Google Keyword tool for every article I write. I find the keywords i want to focus on and I never repeat the same keywords within the same paragraph.
Here’s an example of a paragraph I will write
We will focus on the following keywords:
[dog breeder] = 1600 Global Monthly Searches
[dog breeders] = 8,100 Global Monthly Searches
[florida dog breeders] 170 Global Monthly Searches
[texas dog breeders] 140 Global Monthly Searches
[dog breeders uk] 720 Global Monthly Searches
[local dog breeders] 480 Global Monthly Searches
[find a dog breeder] 210 Global Monthly Searches
[boxer puppies for sale] 12,100 Global Monthly Searches
And we’ll construct the article, let’s start with the title
I’m Searching for a Local Dog Breeder in Florida – Help me Find Him (total 68 characters)
Keywords we’ve got there:
Local Dog Breeder, (not breeders), Florida Dog Breeder, Find a Dog Breeder
And through out the article I will repeat certain keywords however I will not repeat the keywords Local Dog Breeder, Florida Dog Breeder, or Find a Dog Breeders. I will repeat the other keywords instead and have a good usage of bold on these keywords. Example of a paragraph:
|– Example Starts for SEO Optimized Content –|
[image goes here, perhaps even centered]
I’m right now in the process of looking for a [B]breeder[/B]. I’ve been searching for a [B]dog breeder[/B] in my area for quite some time now. I’m traveled to [B]Texas[/B] where I found several [B]dog breeders[/B] but I prefer to stay [B]local[/B]. I’m currently in [B]London[/B] area of the [B]UK[/B]. If anyone can help me [B]find a dog breeder[/B] please send me a private message.
Here is a video of the cutest Boxer Puppies for Sale <– this should be a H1 or H2.
http://www.youtube.com/videolink
Here is a great gallery of several puppies I’ve found across the web <– this should be a H2 or H3
– gallery code goes here — <– whatever WordPress code you choose to insert.
|– Example Ends for SEO Optimized Content –|
At the same time, I will also recommend to attach a large photo (not a tiny .gif icon one) and even be friendly with YouTube. Since I know that Google is YouTube, by adding a YouTube video I am actually enhancing the quality of the article itself, by providing video content. This should make the article more popular.
After that, I recommend even commenting on your own articles. (not more then once, since it’s your own IP it’s considered only once). But leaving a comment does two things
A) Enhances the “flaming comments” – in other words, someone will respond to you.
B) Enhances the “popularity” of the article itself.
WordPress acts in a funny way. Since comments are actually being pulled by wp-includes/wp-comments.php and within your Gabfire Theme as a “comment.php” search engines understand that your article has a comment on it, and they reward you for having more comments.
The more comments the article will have the more popular it will rank on search engine. Also the reason I’m recommending to add a good size image is because Google Image search now weights images. The better quality the image is the higher it will rank on Google.com. Now don’t get me wrong you don’t want to insert a 5000×5000 image that weights 3MB. That’s just wrong, it will slow your site down and Google rewards users who manage to have their site weight less then 100KB in HTML (excluding CSS, Scripts) and the faster your site loads the higher it ranks.
I am currently taking small projects to optimize WordPress sites for less then $500. If you are interested in getting your entire site checked and completely optimized feel free to contact me with your budget and expectations and I will get back to you as soon as possible.
Last but not least – Remember: SEO is a noun, verb and adjective.