The question you should be asking yourself is this:
A. Do I want 1000-3000 PAID targeted clicks per month?
B. Do I want 50,000 FREE targeted clicks per month?
If your answer was A. please leave my site and go to hell.
Search Engine Marketing VS Search Engine Optimization.
Let’s begin with the basic – what is SEM? – Paid inclusion – Traditional Ads – Pay Per Click Advertising
In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don’t have a problem with spending a lot of money, this may be the way to go. However your traffic will stop once the campaign stops.
SEO – There is no SEM campaign without a tiny bit of SEO, but this is “light” SEO, simply Google Keyword research tool can do the job (see url, insert a keyword and see how many people Google it every month and if you should advertise for that keyword, URL: https://adwords.google.com/select/KeywordToolExternal)
Do you really need to hire someone to click a button for you? No.
SEO is much more constructed then that. We take pride in what we do.
SEO is the process of improving the volume or quality of traffic towards your website from search engines via “natural” or un-paid, (“organic”) traffic as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically the earlier (or higher) a site appears in the search results list, the more visitors it will receive.
I’m including a Google engine heatmap that shows where people look, and where people click. Note that where the paid ads are is on the right side while the organic begins on the left.
{ 2 comments… read them below or add one }
most online marketing specialists understand SEM as an umbrella term that covers several marketing strategies including SEO
“There is no SEM campaign without a tiny bit of SEO” whether light or heavy SEO
i understand that you are emphasizing that SEM is all about paid marketing, as we know SEO's purpose is to market the site through search engines, well just sharing my thoughts
but good post and i get your point
I think No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site. great tutorial thanks for sharing…