I’ve been doing major research on the latest news for SEO and wanted to update everyone that’s been in our little yet superior community.
Let’s go over the facts
- 1. In 2009 Google has made 500 changes to it’s search engines that is more then one change every day
- 2. It seems that Google might be collaborating with Word Press to fight black hat spam. – Everyone, get ready to do some tweaks.
What do I need to know?
How a search engine works:
- More than 100 factors
- Information based
- Exact Phrase: are your keywords found as an exact phrase in any pages?
- Adjacency: How close are your keywords to each other?
- Weighting: How many times do keywords appear in the page?
The next one is
- Popularity
- External links (also known as back links, in links or inbound links)
- How many links point to the page?
Where do they come from? Why do they link to you?
- Social Buzz, online PR, social bookmarking, Twitter
The Building Block of SEO
Technical SEO
Code Optimization / Site Performance / Usability / Site Architecture
Content Keyword Research and Selection – Keyword Targeting and Allocation / On page Optimization content Development and Distribution
Popularity and Trust Link Building / Social Media
The SEO Cycle
- 1. Keywords
- 2. Strategy
- 3. Implementation
- 4. Monitoring
- 5. Diagnostic
What you need to do
Make sure your articles have
- 1. Main Heading (H1)
- 2. Secondary Headings (H2)
- 3. Tertiary headings (H3)
- 4. Use of bold
- 5. Internal Links – related articles
- 6. Pages (products, articles, news)
- 7. Images – USAGE OF Attributes
The anatomy of a link
- URL Value 5
- ANCHOR TEXT Value 5
- RELATIONSHIP OF A LINK Value 5
- Title Value 3
- Attribute Value 5
- Target Value 1
(1 lowest 5 highest)
Do not copy articles from other websites and repost – you won’t get any hits even if you are, and especially if you are in Google News. Work on UNIQUE content. Take an article, reword it and submit.
Don’t ever exceed the 69 character title.
Use “link bait”
Press releases, articles submission
http://www.prweb.com http://www.articlesbasecamp.com http://www.searchguild.com/redir/o.php?out=http:// http://www.bellaonline.com/articles/art12838.asp
- Prizes, quizzes, contests, awards
- Widgets, schedules
- Tools – be calculator
And ANALYZE.
Conclusion
What you should do is go into your PHP and all the anchor texts that have ‘Read more, previous or next article’ ‘more information’ ‘privacy policy’ etc makes them no follow. The good juicy articles, titles, make them do follow. Use ALT for every button you have on your site including and especially your navigation bar.
