August 01, 2010

When I first wrote this article, I was a bit upset with Value Click’s services, but I learned to work with their team and we’ve come a long way since. Some of the stuff I’ve noted in the article still bother me, but I stopped carrying because I only care about one thing and that’s: Getting Paid. I will be going through this post, and commenting in red anything that I think should be updated, or noted but won’t get rid of my original thoughts.

May 4, 2010

Hi everyone, over the next 30 days I will be examining and detailing the top CPA, CPC, and CPM networks including CJ, Linkshare, ADSDAQ, Pulse360, ValueClick Media. I currently have the upper hand: I have is a domain that receives approximately 750,000 – 1.8M unique visits in a 30 day period – it should be a good place to start making money  - right? Well, to my discovery – not really. It’s not easy making money with CPA, or CPM.

My first review is: Value Click Media a great and friendly CPM network.

Value Click Media – A company who claims to be a leader in the CPM Network industry.   ‘Voice Ads’ “You have been selected to receive a free iPod” have you ever gotten those? Value Click Media has them! – It’s disappointing, but you can filter them out. In my opinion a CPM network should exclude all bad ads, even to those who pay top notch to be in it.

This evening I had a 300×250 CPM for 0.01 cent about Jesus Chris and converting to Christianity. Fantastic.

Day 1 with Value Click Media was pretty confusing. I couldn’t get my account activated and had contact their customer support which has been on the phone with me for approximately fifteen minutes but waited for approximately 1 hours for the account to mysteriously activate itself until one of their representatives said “Oh, your account has not been confirmed yet – that’s why it’s not working” – Silly me.

Finally, I’m in the backend, I’m ready to make money. First thing I’m headed towards: Filters – because who wants to have voice ads, massive diet pop up ads on their domain – Are you still following?

When that was done I was headed to see what’s running on their site – what CPM as well as trying to Excel exactly how much money the company would be making every single month.

I selected 728×90 banner to appear on my site, and guess what? I have both 728×90 banners and 468×60 banners appear within the same code.

I was about to email Value Click Media once again, and let them see a 2nd screen-shot which I was about to take and as I opened my domain, I loud noise was heard, saying, “You’ve been selected to receive a Wal-Mart Gift card” NO! I’ve filtered those

It really didn’t take too long to disable that, I just reached out to a representative who quickly had that removed from my domain.

Value Click’s back-end panel

Media Management is the area where you see the available campaigns, their CPM, CPC and sizes (468×60, 728×90, 300×250 etc). I started going over one by one – some, It is a bit disappointing that you have to select one by one but their filtering let’s you bulk-select by category (Casino, Pop Ups, Diet, etc).

1. Overall their back end panel is simple, easy to use, quick to understand and gets 6/10 stars in my review.
2. Overall support and customer service – after being their customer for almost 3 months now I will say the customer service is definitely 10/10 – they are keen to help, they want you to succeed.
3. The ads that are shown in their site are decent, it really depends on the location you are coming from but they manage to do a very good filling rate.

Nowadays I have migrated our domain to being able to advertise 2x 728×90, 3x 160×600/120×600 300×250 and 180×50 thus will ensure a successful revenue model.

To anyone who is interested joining Value Click Media I truly recommend it. Just be smart, and you will be able to make really good money by reading their targeted ads, and how much CPM they are offering using SEO content.