The question you should be asking yourself is this:

A. Do I want 1000-3000 PAID targeted clicks per month?

B. Do I want 50,000 FREE targeted clicks per month?

If your answer was A. please leave my site and go to hell.

Search Engine Marketing VS Search Engine Optimization.

Let’s begin with the basic – what is SEM? – Paid inclusion – Traditional Ads – Pay Per Click Advertising

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don’t have a problem with spending a lot of money, this may be the way to go. However your traffic will stop once the campaign stops.

SEO – There is no SEM campaign without a tiny bit of SEO, but this is “light”  SEO, simply Google Keyword research tool can do the job (see url, insert a keyword and see how many people Google it every month and if you should advertise for that keyword, URL:  https://adwords.google.com/select/KeywordToolExternal)

Do you really need to hire someone to click a button for you? No.

SEO is much more constructed then that. We take pride in what we do.

SEO is the process of improving the volume or quality of traffic towards  your website from search engines via “natural” or un-paid, (“organic”) traffic as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically the earlier (or higher) a site appears in the search results list, the more visitors it will receive.

I’m including a Google engine heatmap that shows where people look, and where people click. Note that where the paid ads are is on the right side while the organic begins on the left.

If you’re looking to enhance performance on your website’s search engine here is a very easy method that will benefit you in two ways.

1. You will make money from it
2. It’s better then what you’ve got installed already.

If you’re not an AdSense  member it’s time you start reading more about how Google can give you the money you’ve been avoiding.

So what is Adsense Search? AdSense for search is a free solution that allows publishers to place a search box on their site and earn revenue from relevant ads on the search results page.

1. Choosing the content your users search: your site, a collection of sites you choose, or the entire web.
2. You can also prioritize and restrict search to specific sections of sites. customization of look and feel – you choose the colors, location of the ads, and the option to host the results on your site or have Google host them for you.
3. Monetization of search results pages with targeted ads

See it in action:

So how do we do this? Easy Peazy.

STEP 1 (Getting the Google Code)
- You will need to go to Google Custom Search http://www.google.com/coop/cse/ and register for an account if you dont already have one. Follow the steps to create a new search engine.
- In the “Look and Feel” tab, you will need to choose the “iframe” option
- Specify a URL in your site where you want the search results to appear: eg http://your_domain_name/search/
- Make sure you specify the advertising be placed on the top and bootom

The Search Box Code and Search Results Code will look like this:

STEP 2 (Create a Search Page to Display the Google Custom Search Results)

You will need to create a search page for the google search results to be on. Making sure the permalink for the page is the same as you specified above.
- Create a new page named Search via the Pages -> Add New command on the left menu in the Admin panel.
- Edit the post slug if needed to ensure the Permalink is http://your_domain_name/search/
- Click the HTML tab in the post editor.
- Paste the Google Search result code.
- Save and publish the page.

STEP 3 (Modify the searchform.php file)
You will also need to modify the searchform.php file. Replace all the contents of the searchform.php file and paste in the Google Search Box code.

For example your new searchform.php file will look like this:

<form action="http://www.yoururl.com/search/" id="cse-search-box">
<div>
<input type="hidden" name="cx" value="017284621037843979677:6xpazlqjxva" />
<input type="hidden" name="cof" value="FORID:11" />
<input type="hidden" name="ie" value="UTF-8" />
<input type="text" name="q" size="31" />
<input type="submit" name="sa" value="Search" />
</div>
</form>
<script type="text/javascript" src="http://www.google.com/cse/brand?form=cse-search-box&lang=en"></script>

STEP 4 Style the Results Page
The default google custom search results page may be too wide for the themes page if you dont specify the advertising be placed on the top and bootom. To make it fit on the page change value=”FORID:10″ to value=”FORID:11″ in the Google Search Box code. If you need to style the results further you can directly download and manipulate the Cascading Style Sheet (CSS) files that control results styling. Refer to the documentation here http://code.google.com/apis/ajaxsearch/ … index.html