SEO’s often refer to link-building in the same way you would hear wine lovers refer to an old bottle of wine, e.g. the older link is, the better.

What do Search Engines know about my domain

Search engines know. They know everything and they analyzes everything. Search engines record the moment an anchor text link was added, to the point it has been bolded, Capitalized, or UPPERCASED to if you decided to change the title of your blog post or the position of a link within the blog itself. And these type of things may hurt you if you don’t know what you’re doing.

My memories from 2007..

SEO is about taking opportunities, trying new thing and experimenting what works and what doesn’t. But experimenting might also bring your traffic down drastically and if that’s a chance you cannot risk to take then you are probably getting good traffic. I remember the day when I learned SEO content writing in depth. I used to get home late at night after meetings and apply all the new tricks on my old blog posts which turned out to be a huge mistake.

With today’s search engine algorithm of knowing your geographical location, the exact minute your post has been published to what food you had for lunch  (#truth). The bottom line, everything is measured. Yes, everything.

Don’t try this at home.

If you already Published an article and realized you should have re-written the title (e.g. moving a keyword from one area to another area) grab the link, and run in the search engine the following command:

site:website.com/article=?123 (website = your domain, /article=?123 your permalink extension)

If that permalink is not appearing in the results then it means it hasn’t been cached or indexed which is a good sign. But you must act quickly.

Updating your blog with new information

I’ve seen many websites continue to update blogs for several reasons.

• Breaking news
• Received new information
• Following a live event (I could list more but they are pretty much repetitive).

And surely, if the post itself is ranking high in Google News, Bing News, or Yahoo News, or even the organic results and it’s a trending topic most websites would like to provide updated information on that landing page. A few things you shouldn’t do to your post is re-edit the words within it. If you want to edit add a “del” function (on WordPress)

Breaking news! National Geographic discovered a barking <"del datetime="2010-11-05T18:13:28+00:00">turtle</del> dog.

Adding new sections to existing blog posts is a good thing as well.

Example:

Breaking news! National Geographic discovered a barking turtle dog.

11:01 AM UPDATE: The turtle was not actually barking, it is now believed the turtle is actually a green dog.

Changing the posts date after it has been published

Bumping articles

This is possibly the worst thing you can ever do to your blog. I’ve met webmasters who “bump” articles back to the top of the page by changing the time on the post to right now. If you must do that, make sure that your permalink structure does not include “/date/time/” because changing the date/hour around you might actually change the permalink structure which will create a 404 page on your site that is previously indexed by a search engine. In addition, you are re-notifying a search engine about an existing post that they’ve indexed just several hours (or days) ago and asking them to recrawl a brand new page, with a new permalink.

Changing text links within the existing posts

This could be misleading but hear me out. The more links your article contains the better. It’s a fact, search engines want to provide one thing and only for their user: good quality information. Since the engine doesn’t have a brain of actually understand if it’s really qualifying information or not – it measures keyword density.

An engine has crawled XYB amount of pages that contain the keyword [Clark Kent] and it has realized that in XBY amount of these pages, the keyword [superman] has been found as well. That said, if you edit your content in a relevant way you will rank higher on search engines. Adding links to your site is a very important aspect as well. While many SEOs believe it is bad to share your link juice, and just link internally – that’s false information. Link out, and link to specific articles.

[example]

If TMZ has written about Brad Pitt and Angelina Jolie break up, don’t quote “TMZ.com reports that Brad Pitt and Angelina Jolie have gone publicly with their break up. E! Online has began a rumor that Angelina Jolie will get to keep the kids.” [-false information-]

Hyperlink “Angelina Jolie will get to keep the kids.” to the E! Online where this was stated. Hyperlink TMZ.com reports to the exact link where they reported.

The sarch engine will now crawl through your article to E! Online, and TMZ and realize that the three of you are all talking about the same thing: [angelina jolie], [brad pitt], [divorce], [breakup] [kids] and so on.

Note that I’ve added [divorce] because if that keyword has been found on either E! Online, or TMZ.com it will often be a related density keyword with “break up” (explained above)

Changing these links afterward to better articles, is bad. Don’t change these links, ever! Not unless they have been 404.

Many SEO people think they know how to do a proper On-Page optimization but when it comes down to it, it’s one of the hardest and most dedicated areas of the entire process. For me the entire process is fun but on page optimization could be the best part which I enjoy most. For those who are still afraid of search engines.. It’s not rocket science. There are three keys to good SEO: communication, content and back links

There are so many things to consider

1) What is the content speaking about?, What length is the content going to be? Which keywords will I highlight and will they repeat themselves?

Am I going to include an image? Two images? A gallery? Is there a video I can include? Does that even matter?

There are a few things I’ve realized in the past few months one of which is – don’t create too many pages. Many online companies do the mistake of creating several pages to define their company (About, Contact, Advertise, Staff, Shipping, Policy, Terms) etc. Creating all of these pages can heavily affect your on-page SEO and here’s why.

Each one of your pages is sending X amount of links. Perhaps even, XXX amount of links (hundreds). Once you realize that Google ranks pages and not websites your understanding of SEO has gained another level.

Let’s say your page is ranking PageRank #5 and that page is linking internally, to another 200 links (Navigation bar, footer links, sidebar links internal and external, on page links and hypered imagelinks that could also be banners) what you are actually doing is creating a formula

5pr/:200l=0.025

So you’re actually sharing the “Link Juice” with 200 pages, giving each of them a 0.025 PR. Somewhat like this.

Conclusion? Eliminate the pages! Combine, and combine as much as you can.

Take the pages like

About, Contact & Staff and put them together. Take the Terms & Privacy pages and combine them in one page and once you’re done with that don’t forget to redirect (301) all of these pages that you’re about to delete to the page that you will be combining with. And how do you choose which one to keep? Simple: the one that has the higher PR.

Next step. I always say choose your titles wisely. I’ve decided to make things a bit clearer now this is completely based on personal experience on what’s been working for me (September 2010)

X = Random word
Y = Keyword

Titles should look like this: (69 characters max)

X Y X X X X
X X Y X X Y
X Y X Y X X
X Y X X Y X
X Y Y X X X

Titles like this do not work for me: (69 characters max)

Y X X X X X
Y Y X X X X
Y X Y X X X

How to do a proper on-page optimization. First thing’s first. Every article you write, take it easy, take your time and research. I use Google Keyword tool for every article I write. I find the keywords i want to focus on and I never repeat the same keywords within the same paragraph.

Here’s an example of a paragraph I will write

We will focus on the following keywords:

[dog breeder] = 1600 Global Monthly Searches
[dog breeders] = 8,100 Global Monthly Searches
[florida dog breeders] 170 Global Monthly Searches
[texas dog breeders] 140 Global Monthly Searches
[dog breeders uk] 720 Global Monthly Searches
[local dog breeders] 480 Global Monthly Searches
[find a dog breeder] 210 Global Monthly Searches
[boxer puppies for sale] 12,100 Global Monthly Searches

And we’ll construct the article, let’s start with the title
I’m Searching for a Local Dog Breeder in Florida – Help me Find Him (total 68 characters)

Keywords we’ve got there:

Local Dog Breeder, (not breeders), Florida Dog Breeder, Find a Dog Breeder

And through out the article I will repeat certain keywords however I will not repeat the keywords Local Dog Breeder, Florida Dog Breeder, or Find a Dog Breeders. I will repeat the other keywords instead and have a good usage of bold on these keywords. Example of a paragraph:

|– Example Starts for SEO Optimized Content –|

[image goes here, perhaps even centered]

I’m right now in the process of looking for a [B]breeder[/B]. I’ve been searching for a [B]dog breeder[/B] in my area for quite some time now. I’m traveled to [B]Texas[/B] where I found several [B]dog breeders[/B] but I prefer to stay [B]local[/B]. I’m currently in [B]London[/B] area of the [B]UK[/B]. If anyone can help me [B]find a dog breeder[/B] please send me a private message.

Here is a video of the cutest Boxer Puppies for Sale <– this should be a H1 or H2.
http://www.youtube.com/videolink

Here is a great gallery of several puppies I’ve found across the web <– this should be a H2 or H3

– gallery code goes here — <– whatever WordPress code you choose to insert.

|– Example Ends for SEO Optimized Content –|

At the same time, I will also recommend to attach a large photo (not a tiny .gif icon one) and even be friendly with YouTube. Since I know that Google is YouTube, by adding a YouTube video I am actually enhancing the quality of the article itself, by providing video content. This should make the article more popular.

After that, I recommend even commenting on your own articles. (not more then once, since it’s your own IP it’s considered only once). But leaving a comment does two things

A) Enhances the “flaming comments” – in other words, someone will respond to you.
B) Enhances the “popularity” of the article itself.

WordPress acts in a funny way. Since comments are actually being pulled by wp-includes/wp-comments.php and within your Gabfire Theme as a “comment.php” search engines understand that your article has a comment on it, and they reward you for having more comments.

The more comments the article will have the more popular it will rank on search engine. Also the reason I’m recommending to add a good size image is because Google Image search now weights images. The better quality the image is the higher it will rank on Google.com. Now don’t get me wrong you don’t want to insert a 5000×5000 image that weights 3MB. That’s just wrong, it will slow your site down and Google rewards users who manage to have their site weight less then 100KB in HTML (excluding CSS, Scripts) and the faster your site loads the higher it ranks.

I am currently taking small projects to optimize WordPress sites for less then $500. If you are interested in getting your entire site checked and completely optimized feel free to contact me with your budget and expectations and I will get back to you as soon as possible.

Last but not least – Remember: SEO is a noun, verb and adjective.

A few months ago I struggled to understand what script code a website was using that whenever I copied their content to quote them, and pasted it into my HTML editor it literally added a “Read more – URL” right below the text. I was amazed, what a great link bait. Heck I’m an SEO person myself so I will obviously be removing the link from it but a lot of other bloggers out there don’t consider this option and don’t even notice the automatic link bait.

So I present to you with the solution: Tynt Insight

Tynt Insight automatically adds a link back to your original content with every paste. The attribution link ensures you get credit for your work, drives new visits back to your site and improves your SEO results.

Get your Javascript code right here, and protect your content from being stolen without a link-back.

http://id.tynt.com/script/attribution_link

You must have heard the saying “Cash is King” in the past. It’s a simple expression that is sometime used in analyzing businesses or investment portfolios. It may refer to the importance of cash flow in the overall fiscal health of a business. For investors it may also describe times when it is advantageous to have a large percentage of cash or short-term debt instruments available either due to falling financial markets or due to the availability of investment opportunities.
In the SEO world, it’s “Content is King” and that is it.

Last year Google has changed about 500 things to it’s search engines, more than one change per a day – which makes our daily SEO research much harder but it’s a daily discovery because we learn new things every single day.

If you are planning to buy content via XML feeds for your site or just wonder how to get more search engine visits to your site you came to the right place and I know that many SEO sites claim “you came to the right place” but trust me, you came to the right place.

The following are the things you should consider for each page or article you submit:

UNIQUE CONTENT – Copying content from other sites, or buying articles which are duplicate content will not only not get you traffic but will hurt you on the long run with penalization of pages and low indexation from search engines.

Don’t ever use copied content on your site. Generate it your own, regardless if your grammar is pretty crappy like mine this is how my pages rank front pages for good keywords, it’s just because I write the content myself.

UNIQUE TITLE TAG: I’ve said that before and I’ll say it again. The biggest aspect of SEO is your title tag. Make sure you do not exceed the 69 characters, ever. Do not repeat exact titles in any of your pages – that said, make sure that each of your pages has it’s own unique title and try to not replicate a title from another site as well – be creative but maintain the SEO keyword which you’d like to rank for even if it’s a high volume keyword. Because you must remember that Google does not read more then 69 characters of title so putting more then 69 characters, it is simply a waste of time.

CONTENT LENGTH: The recommended content length would be 300 + words for each of your articles. If you must copy some one else’s words from another site make sure you are using block-quotes, or italic and mention the source, with a link as well. That’s right!

META’S: Don’t forget to use Meta description or ‘excerpt’ for each of your posts. Even try to have a unique excerpt and do not just copy paste a paragraph from the article itself. The time consuming is worth it when you will have 20,000 visitors.

CONTENT PROVIDERS: Over the past year I’ve had the chance to meet with 10s of content providers who offered their services. Their services varied from $4.00 an article to £16,000 a year. I recommend that if you do choose to buy repeated content try to work a solution with your content provider to deliver you the news first – before the rest of his clients. If you’re buying XML feeds check out AutoBlogged plugin for WordPress.

BUYING CONTENT FOR WEBSITES VIA XML FEEDS

Here is a list of my recommended content providers in the entertainment and showbiz, politics and more:

BANG Media International – BANG Showbiz is the premier entertainment news agency providing the most exciting entertainment news all over the world. BANG is the leading supplier of global entertainment news for online, print and broadcast media outlets.

Associated Press – RSS (Really Simple Syndication) is a popular way to get news and information from across the Internet. RSS software regularly pulls headlines from news sites and Web journals and presents them within e-mail software, Web browsers or standalone programs known as readers. Frequently Asked Questions about RSS. Our FEATURED FEED is changed regularly with new or topical feeds.

Press Association – As home to the national news agency of the UK and Ireland, the Press Association proudly takes its place at the heart of the UK media news providing a continuous feed of text, pictures, video and data into newsrooms around the country.

Brafton – Custom News Marketing: Brafton specializes in providing unique and exclusive custom content marketing solutions for businesses and their websites. Leveraging the power of breaking industry news, Brafton helps businesses engage and convert their target audience through custom news that is published in full and exclusively on a business’ website.

Bummers: Price tag, they are based in the US. Seem like good fellas to reach out to if you’ve got the cash.

The question you should be asking yourself is this:

A. Do I want 1000-3000 PAID targeted clicks per month?

B. Do I want 50,000 FREE targeted clicks per month?

If your answer was A. please leave my site and go to hell.

Search Engine Marketing VS Search Engine Optimization.

Let’s begin with the basic – what is SEM? – Paid inclusion – Traditional Ads – Pay Per Click Advertising

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don’t have a problem with spending a lot of money, this may be the way to go. However your traffic will stop once the campaign stops.

SEO – There is no SEM campaign without a tiny bit of SEO, but this is “light”  SEO, simply Google Keyword research tool can do the job (see url, insert a keyword and see how many people Google it every month and if you should advertise for that keyword, URL:  https://adwords.google.com/select/KeywordToolExternal)

Do you really need to hire someone to click a button for you? No.

SEO is much more constructed then that. We take pride in what we do.

SEO is the process of improving the volume or quality of traffic towards  your website from search engines via “natural” or un-paid, (“organic”) traffic as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically the earlier (or higher) a site appears in the search results list, the more visitors it will receive.

I’m including a Google engine heatmap that shows where people look, and where people click. Note that where the paid ads are is on the right side while the organic begins on the left.

SEO is the simplest words – Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which details with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The truth is that at heart, I am an SEO “alchemist” and when it comes to SEO & Social Media tweaks I’m the one conjuring his own strategies; bringing personal new techniques brought to the forum desks. Enchanting the search engines making them point to a direction which I choose. In this blog I will not be teaching how to do link building but I will disburse free tips, unseasoned tricks as well as the simple guides to help you learn how to optimise your site for search engines, better.